Global Marketing Final Project on Pantaloons LTD - India's largest Term Paper

Global Marketing Final Project on Pantaloons LTD - Indias largest fashion retailer - Term Paper ExamplePantaloon also sells products of more than than 50 private labels such as of voluminous bazaar or food bazaar. Pantaloon has a vertically integrated management structure and the manufacturing expertise is more focused on supply the latest fashion to the market in the shortest possible time. The manifesto of the caller-out is to explore the untapped market and form new rules to create fresh opportunities. It is always kept in mind that the customers get what they want to have and also assist them how and where to get their desired product. Pantaloons has always descry the future trends and accordingly offered products or services to the customers. The companys vision and mission is to serve its customers and stakeholders by leading them towards a wonderful future (Overview). 2. Screening and Evaluation of the Potential International Market Pantaloon is one of the key players in t he Indian retail market. The company has a well up establish retail chain and a well be after distribution channel around the country. This is moment when the company can think about international expansion. This meditate would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, in Africa. The sign focus would be on the launching the food section of Pantaloon called Food Bazaar. For this it is very all-important(prenominal) to do proper screening and evaluate the potentials of the Food Bazaar in retail market of these countries to appoint the closely suitable market. The screening and evaluation of the markets can be done by analyzing and monitor the international market. a. International Market Intelligence Overview The retail sector in Kenya has shown... Pantaloon is one of the key players in the Indian retail market. The company has a well establish retail chain and a well pl anned distribution channel around the country. This is moment when the company can think about global expansion. This study would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, in Africa. The initial focus would be on the launching the food section of Pantaloon called Food Bazaar. For this it is very important to do proper screening and evaluate the potentials of the Food Bazaar in retail market of these countries to identify the most suitable market. The screening and evaluation of the markets can be done by analyzing and monitor the international market. The retail sector in Kenya has shown positive progress since the last few years. In 2011, the growth in the sell and the retail sector has being about 7.3 percent, which was more than the manufacturing, agriculture, transportation or communication sector. The revenue generated by the retail sector was about 18.5 percent. Though t he retail sector is developing in Kenya, yet they request some set of retail development guidelines or policies to sustain this growth. The retail market in Kenya is neat overcrowded with new retail chains.