Holiday inn hotel brands in world

spend inn hotel brands in worldAbstract spend inn is superstar of the best hunch overn family of hotel brands in the world. The sleep together, the quality, the service, the spirit etc, etc its all begins here. With over 2000 hotels on six continents of the world, Holiday order has spent the last seventy geezerhood welcoming people to a world of comfort, excellence service, quality registration and memor adequate experiences in the best locations on the in hug drugtet.WHAT EXACTLY IS HOTEL INDUSTRY? kindred other industries, the Hotel Industry likewise removes to explore the opportunities for innovation in order to achieve peripheral service and customer satisf bodily process. This industry is unaccompanied a multi-billion dollar and sensation of the fastest growing sectors of the economy of youthful age. The hotel industry is diverse for people to written report in different argonas of fill and completeer unlimited opportunities.According to the latest statistics of The Time Newspaper, there be approximately 120000 businesses within the commercial sector in Great Britain including hotels, restaurants, cafes, holiday camps, public houses, snack bars, and catering contractors.(Source www.the measures100.co.uk)Hotels ar service industries. They provide a service to the customer rather than a harvest. The service consists of looking later on people when they are away from home, by providing food, shelter, drink, sleeping accommodation, entertainment and vacuous facilities.COMPANY OVERVIEWThe Holiday Inn has to a greater extent(prenominal) than 2,000 hotels in 56 countries worldwide. (Source http//www.hoteldesigns.net/ review article/review_412_1.html)The first Holiday Inn Hotel was founded in 1952 by Wilson in USA, for nickel-and-dime(prenominal) family accommodation travelers. The brand name Holiday Inn is now possess by IHG who in turn license it out to franchisees and third differentiateies who ensure hotels under heed agreements. ( Source http//www.hoteldesigns.net/review/review_412_1.html)STANDARDSHoliday Inn has a annals of standards, part of Wilsons original thinker. no. meeting these standards may mean a lost franchise. Many of the older Holiday Inn hotels, especially the two-story ones with exterior corridors, accommodate been removed from the Holiday Inn system as franchises run out and rebranded. few old Holidomes have been rebranded as Best Westerns, Days Inns, and smell Inns.Holiday Inns boasted air-conditioned rooms, restaurants, meeting rooms, pools, tele lot, direct dial telephone service, piped medical specialty and radio, wall to wall carpeting, cocktail lounges, and the Holidex the computerized reservation system that put more mum and Pop outfits out of business. Millions of road weary business travelers and harried families well-read to organize their trips around the ritual of Holidex reservations, knowing that the same room, food, and night-lit pool await them work finished the road. (Source http//www.hoteldesigns.net/review/review_412_1.html)IN WHAT argonAS THE presidency HAVE STRATEGIC PLANS AND WHAT ARE THE PLANS?IntroductionBusinesses are often worried nearly instantaneous issues and drop sight of their ultimate objective lenss and goals. Thats why a strategic plan is a virtual necessity for organisations. This may not be a expression for success, but without it a business is much more likely to fail. A sound plan shouldExplain the business to others in order to motivate, allege involve other people.Serve as a framework for decisions. concur performance monitoring and benchmarking.Motivate change, bring innovation and run short a vital part for next plan.Strategic supply activities have rifle a signifi potbellyt source of competitiveness for hotel industry. Decision- overlords must be able to integrate strategic initiatives to gain competitive advantage in the brass of increasingly volatile technological innovation, customer expectations, and global competition. Strategy maker professionals must learn to integrate strategic and provision as well. spell others (Walker, 1992 Schuler, 1990 and Ulrich, 1987) have detailed the models for changing strategies, less work has been done to observe the specific steps of linking strategic practices.Strategic Planning of Holiday InnStrategic planning determines the major goals of the organization. It provides the foundation for the policies, procedures and strategies for obtaining and victimisation resources to achieve those goals. Policies are broad guides to action and strategies determine the best way to use resources. At the strategic planning stage, the familiarity decides which customers to serve, what products or services to sell and the geographical areas in which the firm impart compete. in that location are more than 220,000 employees in Holiday Inn Corporation worldwide.While every hotelier is brand beds, redecorating and adding amenities, Holiday Inn and Hilto n are onto the next hospitality marketing bourne solicitous employees.Holiday Inn is trying to brand the guest experience by standardizing service with a program called People Notice. As part of the plan, the chain is implementing the new service culture by conducting a three-calendar month active training program that emphasizes going the extra mile for hotel guests.For example, if a housekeeper learns that a guest is missing a wedding anniversary darn on the road, that employee fuel send flowers to the guests room with an anniversary card signed by the staff. If a guest requires medication to be refrigerated, a staffer butt end follow up by delivering the medicine at the appropriate time with a bottle of water and crackers. Incentives include recognition programs allowing guests and co-workers to laud an employee.Holiday Inn is also participating with privileged branding gurus from Northwestern Universitys fabrication for People Performance Management and Measurement in a mu lti-company excogitate seeking to identify employee behaviors that result in customer loyalty. The Forum couch intends to put a value on these actions so a company can develop a budget and invest in the behaviors that matter. An outer branding campaign is also in the works.Anybody can knock off anybody elses bed, do it better, cheaper and easier when it comes to products today, said Bruce Bolger, the Forums executive director. The difficult thing is changing employee behavior, and that is what sepa place the women from the girls.Mean charm, Hilton Hotelslast month took its internal Be hospitable campaign to TV, print and outdoor, via FCB, San Francisco.One objective of the umbrella effort is to communicate to the public that assurances of Hilton quality also impose to sister brands such as Embassy Suites.The efforts random kindness theme was increase with DVDs, brochures, seminars and other materials provided to employees. Even company orientation packets, health benefit folder s and recruiting booths are stamped with the Be hospitable look.A lot of hotel advertising today is about the bed but frankly, I dont think people are surprise to find a bed when they check in to their room, said Jeffrey Diskin, svp-Hilton blade Performance. We want to help you with why you went on a trip, and to do that, we pack to counsel on what the guest needs. A critical part of that is using our own people.Kathy Sheehan, travel analyst and svp for Roper Reports, New York, said the idea has merit. To differentiate, you have to establish a relationship with the consumer and that means using your people. That practice, dubbed internal branding or leveraging homo capital, is figuring more conspicuously in marketing plans, said Bolger.Indeed, agencies like Golin/Harris, Chicago OgilvyOne, New York and human resources consultants like Hewitt and Mercer are establishing disciplines in people performance focusing for their clients. Draft, Chicago, has also long incorporated inter nal branding as part of its combine marketing approach. Companies are realizing it not all push-and-tell marketing, said Tony Weisman, Drafts CMO. Co-creation by inviting in the customers and the employees is part of the process.WHAT DOES THE ORGANISATION DO TO IMPLEMENT THESE PLANSImplementation means more than simply exercising the plan. It means acting on root onations made during the vulnerability analysis, integrating the plan into company operations, training employees and evaluating the plan.Where Do They Stand proficient Now?Review Internal Plans and PoliciesDocuments to look for include body waste planFire protection planSafety and health programenvironmental policiesSecurity proceduresInsurance programsFinance and purchasing proceduresPlant closing policyEmployee manualsHazardous materials planProcess safety opinionRisk management planCapital improvement programMutual aid agreements attain Critical Products, Services and OperationsYoull need this information to asses s the impaction of potential emergencies and to determine the need for backup systems. Areas to review include learn Internal Resources and CapabilitiesResources and capabilities that could be needed in an sine qua non include military group fire brigade, hazardous materials solution team, emergency medical services, security, emergency management group, body waste team, public information officerEquipment fire protection and downsizing equipment, converses equipment, first aid supplies, emergency supplies, warning systems, emergency origin equipment, decontamination equipmentFacilities emergency operating center, media briefing area, shelter areas, first-aid stations, sanitation facilitiesOrganizational capabilities training, evacuation plan, employee support systemIdentify External ResourcesThere are many orthogonal resources that could be needed in an emergency. In some cases, noble agreements may be necessary to define the facilitys relationship with the following t opical anesthetic emergency management officeFire DepartmentHazardous materials response organizationEmergency medical servicesHospitalsLocal and State natural lawCommunity service organizationsUtilitiesContractorsSuppliers of emergency equipmentInsurance carriersWHAT FACTORS DO THEY APPEAR TO recede INTO ACCOUNT WHEN DEVELOPING STRATEGYPhysical What types of emergencies could result from the design or construction of the facility? Does the physical facility enhance safety? administerThe physical construction of the facilityHazardous processes or byproductsFacilities for storing combustiblesLayout of equipmentLightingEvacuation routes and exitsProximity of shelter areasHuman Error What emergencies can be inductd by employee error? Are employees trained to work safely? Do they know what to do in an emergency? Human error is the single largest pillowcase of workplace emergencies and can result fromPoor trainingPoor careCarelessnessMisconductSubstance abuseFatigueRegulatory What emergencies or hazards are you regulated to deal with?Analyze each potential emergency from beginning to end. Consider what could happen as a result of command access to the facilityLoss of electric powerCommunication lines downRuptured gas mainsWater ill-useSmoke damageStructural damageAir or water contaminationExplosionBuilding throwTrapped personsChemical release good wages The employees expect a good salary from the hotel in return of the work they do. skillful salary is the almost important need of the internal customer and if this need is effect they are satisfied.Good treatment from the management Money is not the only(prenominal) need of the internal customer they also need good treatment from the management.Trust from the management The management should have faith in their employees this depart increase the confidence level of the employees and will have a arbitrary effect on their work.Promotional opportunities Most of the employees are ambitious, especially you ng employees. So they look for promotional opportunities. Promotional opportunities are also one of the essential needs of the internal customer.Various perks Perks or fringe benefits in other words have an immense effect on the view of the staff. By providing special perks to the staff the hotel in a way provokes them to work with their heart, which proves beneficial for the hotel.Job security Employees need a kind of telephone line security for their future. If the job of the employees is secured then they can work tension salve.Good working atmosphere The working atmosphere of the organisation should be cool. There should be no pressure from anywhere so that the employees feel free to work.EXTERNALCUSTOMERSExternal customers are those who are the guests of the hotel. The pay the hotel for the services that are provided to them by the hotel. External customers should be provided with good and efficient service so that they become repeat customers of the hotel.NEEDS OF THE EXTER NAL CUSTOMERSWarm welcome from the hotel First and inaugural what orthogonal customer need is a warm welcome from the hotel. They should be greeted properly when they arrive in the hotel.Efficient service Service is the most influential factor for the customers of the hotel. If the service provided by the hotel is efficient and effective it affects the study of the hotel in a positive way. The external customers can also recommend the hotel to other people.Friendly environment The environment of the hotel should be friendly so that the customers feel like home.Some extra benefits if they are repeat customers If the customers are repeat customers then they should be given some benefits like discounts or special rates, so they feel happy and remain the customers of the hotel for long time.Good facilities The hotel should provide all the essential and also luxurious facilities for which they are stipendiary for.Reasonable and affordable rates The customers always expect affordable rates for their stay or meal in the hotel. This can result in making them repeat customers for the hotel.WHAT COULD BE THE POSSIBLE PROCESSCompanies obviously need to improve scheme implementation activities, but the pace of these activities and the implementation itself have many problems. Primary objectives are somehow forgotten as the strategy moves into implementation, and the initial momentum is lost before the company realizes the expected benefits. The cause isnt easy to explain, but it can be attributed to a transmutation of problems. ways OF ATTRACTING CUSTOMERSAdvertising It is a paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor. Advertising is a purposive communication to external customers.Pricing Reasonable pricing of the product and services can attract external customers to a certain extent.Channels of distribution deal transport, stock holding and storage, local knowledge, promotion, display can attract ext ernal customers.Sales Promotions These are marketing activities that stimulate consumer purchasing, and dealer effectiveness, such as displays, shows and exhibitions, demonstrations and various non-recurrent interchange efforts not in the ordinary routine.Branding A brand is a name, term, sign, symbol, or design intended to identify the product of a seller and to differentiate it from those of competitors. Brand names like Hilton, Marriott can often attract external customers to a wide extent.Personal interchange The sales force is an important part of the communication mix. Personal selling is concerned with an individual selling his own ideas of the typical personal sales. guest loyalty schemes Customer loyalty schemes can also attract external customers. Customer loyalty schemes like fling a discount cards, offering extra facilities during parties etc are effective attracting the external customers to the hotel. general relations Public relations are important to attract extern al customers. Public relations are all about getting publicity for the product through skilful manipulation of the media.Direct marketing It is the planned recording, analysis and bring in of customer behaviour to develop relational marketing strategies.CAN THE ORGANISATION PLAN BE IMPROVED OR DEVELOPEDSimply put, strategic planning determines where an organization is going over the next year or more, how its going to get there and how itll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program.There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organizations leadinghip, culture of the organization, complexity of the organizations environment, size of the organization, expertness of planners, etc. For example, there are a variety of strategic pl anning models, including goals-based, issues-based, organic, scenario (some would assert that scenario planning is more a technique than model), etc. Goals-based planning is probably the most common and starts with focus on the organizations mission (and vision and/or values), goals to work toward the mission, strategies to achieve the goals, and action planning (who will do what and by when). Issues-based strategic planning often starts by examining issues facing the organization, strategies to forebode those issues, and action plans. Organic strategic planning might start by articulating the organizations vision and values and then action plans to achieve the vision while adhering to those values. Some planners prefer a particular approach to planning, eg, appreciative inquiry. Some plans are scoped to one year, many to three years, and some to five to ten years into the future. Some plans include only top-level information and no action plans. Some plans are five to eight pages long, while others can be considerably longer.Quite often, an organizations strategic planners already know much of what will go into a strategic plan (this is true for business planning, too). However, suppuration of the strategic plan greatly helps to clarify the organizations plans and ensure that key leaders are all on the same script. Far more important than the strategic plan document, is the strategic planning process itself.REFERENCES BIBLIOGRAPHYAirey, D. and Johnson, S. (1999), The sate of tourism degree courses in the UK, Tourism Management, Vol. 20, pp. 229-35.Higher Education mount Council for England (2001), Getting Ahead have Careers in Hospitality Management (HEFCE 01/30 May Report), Council for Hospitality Management Education/HEFCE, Bristol.Impact Skills Network (2002), An assessment of skills needs in tourism and cultural industries Skills dialogues, July, available at www.impactskillbase.org.ukJameson, S.M. and Holden, R. (2000), Graduateness who cares? 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