A project Essay Example | Topics and Well Written Essays - 500 words

A project - Essay Example Lindt and Ferrero both play in a big commercial scale (Ferrero in the world) & (The Lindt & Sprungli Group). . However, the weakness of these brands lies in the fact that they only aim at the top section of the society, probably due to the high costs associated with packaging and advertising. Our brand is considerably different Undoubtedly, our brand is different from the competitors in the fact that we are not confined only to the upper class of the society, but we are catering all sections of the society; al income groups, all age groups, and both genders, and even geographical difference will be taken into consideration. In addition, we will be introducing products that will be aimed at people with various health problems, like fat-free items, and sugar-free items. Our target group The strategy of our brand is to address all demographic groups as all people, irrespective of caste, creed, color, sex or age, love chocolates. However, our products will specialize on each demographic group by meeting their group-specific needs and fantasies.