Internal Communication Audit Example

Internal discourse Audit fountIntroductionIn general, informal communion refers to any kind of communicative and non-verbal communion between members of an administration (Neuroni et al., 2008 Welch Jackson, 2007). Further much, from a strategic perspective, intragroup chat sewer be defined as parley between an disposals strategic give carers and its infixed stakeholders, constructed to promote commitment to the face, a sense of belonging to it, aw beness of its changing environment and reading of its evolving aims (Welch Jackson, 2007). bear down Quirke, one of leading authorities on inherent converse, noned that when employees understand their overall role in the furrow, 91 percent depart operate on towards that success, but the number plummets to 23 percent if they dont (Quirke, 2008). This rumination shows that an effective inner(a) chat strategy enables the business to secure the espousal of the employees and subsequently achieve success. A recent st udy from Towers Watson further supports the event that ingrained communication is a discover component to the business mathematical operation (Towers Watson, 2014). The study concludes that companies with high effectiveness in throw management and internal communication argon three and a half(a) times more probably to significantly outperform their industry peers than firms that are not effective in these areas (Towers Watson, 2014).In todays world of constant change and evolution, organisations are recognising the need to reshape and strengthen their internal communication strategy and do it as a driver to adapt and manage the continuous change (Melcrum, 2014). Our study will try to examine to what extent the to a higher place paradigms rehearse to the specific context of Capital Horizons, a financial come with in Mauritius.Purpose and Objectives of the studyOur study will perform an internal communication analyse of Capital Horizons, which is a systematic analysis of the all internal communication practices within the company, their alignment with the communication strategy and overall business strategies.The internal communication audit of Capital Horizon will in the first place focus on the below objectivesIdentification of strengths and weakness of the companys internal communication systemRecommendations for improving the communication system at the companyLiterature reviewWhat is internal communication?In admission to the definitions of internal communication given in the introduction above, there are many other concurrent definitions from scholars and professional in the field of internal communication. One of the most famous definition cited numerous time is that from discourteous and Brownell who define it as the communication theory transactions between individuals and/or groups at various levels and in different areas of specialisation that are intended to design and redesign organisations, to implement designs, and to co-ordinate day-to-day activities (Frank Brownell, 1989).Rachel Miller, from allthingsic.com, has a more simple definition of internal communication as communication inside an organisation between a company and its audiences. The internal audiences of a company would allow all the stakeholders within the company such as those inferred from Frank and Brownells definition of internal communication (Frank Brownell, 1989), that is, the employees, the supervisors, the different levels of managers, the executives and c-level executives. In fact, Welch Jackson categorise the stakeholders of internal communication into four interrelated dimensions, which are internal parenthood manager communication, internal team communication, internal peer project communication and internal corporate communication (Welch Jackson, 2007).Internal communication can be mainly categorised in two forms. The first form is managed communication which is the formal communication channels between the management and t he employees. The second form, commonly referred to as grapevine, is the informal communication that takes place among colleagues at the workplace (Welch Jackson, 2007).What is an internal communication audit?Katlin Smith, from Urban Words Group, simply describes an internal communication audit as an exercise that would answer two questions, which are What are you communicating? and Are you communications effective? (Smith, 2014). This implies that the audit will set the basis for a SWOT analysis of the internal communications practice of an organisation and in fact, a SWOT is the eight criterion in Katlin Smiths Ten Steps for Conducting a communications audit (Smith, 2014).Bob Bullen from Edelman, together with his research group, has identified three key steps organizations can take when reviewing their internal communications channels which are Examine any existing research, Collect primary quantitative research and Conduct primary qualitative research. These steps represent that internal communication audit is similar to any conventional audit, that is, it is a systematic analysis or survey. The difference in this case is that the audit would be examining the data about the internal communication channels and practices and not financial data.Why is internal communication important?As mentioned in the introduction above, there is seems to be a correlation between employee contest and effective internal communication as pointed out by metre Quirke in his book Making the Connections (Quirke, 2008). Towers Watson in its latest editions of its Change and Communication ROI Study Report notes that there is a continued strong affinity between superior financial performance and effective communication (Towers Watson, 2014). This closure is further expanded as part of the introduction above. Meldrum recent carefreeness Special Report demonstrate also that there is a restricting relationship between how a company embraces change and how effective its inter nal communication is. The report argues that internal communication practices should adapt rapidly or rather be agile in differentiate to meet the demand of the faster and more complex global marketplace (Meldrum, 2014).Through the above points, we can understand that internal communication if done effectively can result in employees being more engaged thus resulting in more productivity from their part and ultimately to better performance of the company as a whole. We further collect that effective internal communication is a key for a company to successfully embrace and manage changes in its internal and external environments.What are the key trends in internal communication?Social Media is currently the buzz-word around many circles including internal communication. In its 2013 Change and Communication ROI Study Report, Towers Watson notes that the best organizations are building a sense that all employees are in it together, sharing two the challenges and rewards of working (Towers Watson, 2013). This refers directly to social media and the fact that successful companies are get hold of the opportunity presented by new technologies to build a biotic community of employees in order to be closer to them. Although social media is an effective way to build community, the report however notes that only a little more than half of the companies surveyed are making use of this tool (Towers Watson, 2013).Tom Hank, from the HR gallery Institute, foresees ten ways that internal communication will change (Hank, 2014). round of his points also re-join the trends of using social media and technology more. He also argues that internal communication would become more open multi way, that is, more and more transparency in the communication between management and employees (Hank, 2014).As tell by many recent studies, (e.g. Meldrum, 2014 Towers Watson, 2013, Rima, 2014), internal communicators will be taking more visible in the organisation in contrast to tradition ally being behind the scene. The studies noted also that there would be a need to measure the value that internal communication is bringing to the organisation so as to constantly assess it alignment to the business objectives. resultTo be completed.