Research Of Female Consumer Behavior In

i note, 2010, 2, 348-353 doi:10.4236/ib.2010.24045 Published Online December 2010 (http://www.scirp.org/journal/ib) Copyright © 2010 SciRes. iB inquiry of Female Consumer Behavior in Cosmetics Market Case bring of Female Consumers in Hsinchu Area Taiwan Chang-Tzu Chiang, Wan-Chen Yu Department of Business Administration, Yuanpei University, Hsinchu, Taiwan, China. E-mail: wanchen1110@hotmail.com Received July 17th, 2010; rewrite August 16th, 2010; accepted kinfolk 27th, 2010. ABSTRACT The rapidly changing kind situation in the latter part of the 20th century, much(prenominal) as revolutionary faeces for womens equal rights, significantly affects the women consumer behaviors as well as improves their social status. The awakening of female consumers instinct during the modern years leads to alteration of consumer behavior, and influences the womens usual inclination for prosecute fashion and cosmetics application, in fact, the makeup practice has already been regarded as a social politeness and necessary demand for social activities. By employing the Means-End Chain hypothesis, this study intends to explore the attribute, result, and harbor affiliated importance by female consumer towards cosmetic productions, in inform to realize consumers cosmetics application process.

The female consumers in Hsinchu argon taken as research tar selects for this study to take inconstant analysis of their lifestyle and demographic statistics. Totally 550 questionnaires were released and 390 copies argon effective among the retrieved ones. Methods as factor analysis and ANOVA are applied for examining heterogeneous s! tudy hypotheses. Moreover, the implementation of Means-End Chain theory allows cosmetics industry to better take in the signification of product attribute valued by consumers so as to forewarn the details of consumer result and value recognition undergo by consumers. Keywords: Lifestyle Variable, Demographic Statistics Variable, Product Attribute,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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